Social Media bigger than Search in the UK – Should Google be Worried? - iCrossing
With Social Media you can create immersive and engaging brand experiences. Imagine if a company such as Coke was to create an online experience as social and engaging as Farmville, the hugely successful Facebook game that has more players then there are twitter accounts. In such an engaging environment users would spend hours and hours, playing the game, interacting with their friends all within a world Coke created.Players could collect in game credits slowly by performing tasks, or quickly by buying bottles of coke in the real world. Collect enough points and you can win prizes. Products could be advertised and purchased right within the game. All the while users are living in coke’s world, subject to their brand message, they are building brand awareness, positive sentiment and brand loyalty, this is something than search engines cannot offer. Search is not emotional or engaging, social is and that’s what builds brands.
